where’ve you been, Alarf?

Yes, it’s true - Alarf has been particularly quiet these last few months, and as much as I’d like to say we fled to Berlin for a couply months bender on our Summer earnings, it is in fact far more boring than that. Well, actually, I’m not sure boring is quite the right word. Not the right word at all. More like far more exciting than that. Well maybe not quite that either actually. Look, we’ve been working OK. Working to bring you - the good people of Alarf - more exciting pieces to keep you snug and fresh this Winter. We’ve been designing some organic, naturally dyed cotton jerseys, fresh out of Portugal, as well as some new tee designs and more long sleeves. While this may sound underwhelming, we want to stress that this is a world first in New Zealand, and that these jerseys are fly af. It also marks a pivotal moment in Alarf’s career going forward. You see, merely selling quirky tees was only a lure for the real goal and vision that we have for Alarf. And that is to bring flavour to the menswear (particularly) market in New Zealand. For too long men have been dealt the same old shit, season after season. So keep your eyes peeled for what we have in store, and be prepared to see a lot more of Alarf in the coming months. Thanks for reading, and if you’ve come this far, you’re definitely a preashy person. Chairs to you. Piece.